Myplant & Garden Show 2023 👉🏻 yes, we were there too! 🌱About a month after the closing of the fair, it is possible to confirm that this VII edition was a real success 😍 a triumph of greenery, pots, flowers and novelties.
💪 Positive numbers in terms of turnout, visitors and exhibiting companies.
✈️ Numbers that underline the great international participation. 21% of the 655 exhibitors came from abroad.
🔎 150 official delegations of buyers were walking through the stands.
✌️ 60 conferences took place during the days of the fair.
🤝 3 Days that counted more than 23.000 visitors.
We were there with a narrative and interactive stand that wanted to tell our Company, our products, our values and give a voice to those who came to visit us with colored written messages where everyone could write their opinion 😁
Three different themes:
1. Eco-sustainability
2. Product display
3. Novelty
ECO-SUSTAINABILITY
A Company like ours that makes pots designed to make plants grow healthy cannot fail to have sustainability as a key value!
With this in mind, our “re-use RE-LOVE” project was born and continues with the aim of giving new life to used plastic from separate collection, up to using at least 80% of it for the production of our pots.
In 2022 we employed 70% of recycled plastic. This commitment has involved a long and complex research work. In order to maintain the qualitative excellence that distinguishes our Company, many production tests have been necessary to guarantee maximum technical performance, resistance to environmental agents and durability over time for all the products in our catalogue.
We remind you that all the production is made in Italy, the molding machines are of the latest generation and they guarantee reduced energy consumption and low CO2 emissions.
In addition, interventions have been made to optimize water consumption and the energy consumed comes from 100% renewable sources.
PRODUCTS EXHIBITION
Many of our dealers already know the VIC project; we’ve talked about it here. Displaying the pots according to a precise communication project is essential to give the end customer the opportunity to observe and choose the best. The goal is to enhance the strengths of the products and lines by emphasizing their sizes, shapes and colors, to make them easy to understand for the final consumer so as to facilitate the choice of the product. At the same time, for our resellers, the broad vision of the range guarantees any future purchases by having many models and sizes of the same product line available.
And it is not all: a tidy product display facilitates the reading of stocks, reducing to zero stock-outs or over-stocks that are quite common in the pots store, this all clearly translates into an increase in profitability per square meter!
NEW ITEMS
We talked about all the 2023 new items here and the Show has been a good opportunity to see and touch all of them!. Among customers, retailers and enthusiasts we presented new models of the Mood line, a modern line, with pots with a classic shape but with different textures that reflect more aesthetic trends.
Stylized drawings of leaves that repeat themselves for those who love patterns with references to nature, baroque decorations with glossy and opaque effects and finally sinuous lines that extend upwards for those who love essential shapes. These are the themes developed on the new pots, all made with over 65% recycled plastic and available in five colors.
Visitors have also appreciated the new planter of the famous Naturalia line and the new colors.
Exhibitions, beyond the numbers, represent a good boost of energy and motivation.
After the big success in the Myplant Show, now we just have to wait for the next edition 😁 In the meantime we take care of our customers and the new ones who have come to see us 🌱
#PlastecnicTips 👉 Have you watched the video that was around the Show?
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