Dealers: the innovative approach 🤝 An important relationship that we face and manage in the Company  thanks to a new and innovative approach starting from a concept that is  equally different from the traditional one.

Communication as an added value, beyond the commercial dimension.
By Plastecnic Company this concept is clear to everyone,  from the production department to the  sales team.

But what does it mean to recognize such a semantic connotation in communication?

It means a search of commitment to build a relationship of transmission of ideas, values ​​with the aim to share them.

All this is also the basis of the commercial work that deals with proposing and placing products at specialized retailers, such as garden centers or shops in our field.

We are also offering them support in the design of exhibition concepts that are able to enhance the products and full collections by emphasizing the breadth of shapes and variety of colors.

Not a standardized job but a  studied project for each point of sale.

 We talked about this and more else with Fabio Zanardi, Plastecnic Sales Director.

 How does Plastecnic support its resellers?
For some time now we have been talking about the importance of the service as an integral part of a “supply system” where the  product itself  is only a part. Factors such as quality, range, innovation, correct price positioning have been and remain fundamental, but they become a prerequisite for being able to participate in a match that is played and can be won on the service field. In its long history, Plastecnic has developed an ability to “stay close” to its customers and this has entered the DNA of the whole Company Staff, from the sales team  to the back-office: and this has been the strength from which to start for new proposals to support its customers.
Knowing well that each reality has its own peculiarities and standards and that each offer or proposal  must be able to have the maximum application flexibility, we have chosen a consultancy style through a “taylor made” approach. We are giving clear messages and our goal is to bring to the final consumer the maximum information on the strategy and corporate guidelines in order  to respect the needs of the final consumer and give a “tailor-made” service. For this reason, we’ve faced  the theme of the exhibition of our products, trying to give the best attractiveness and  smart presentation of them for the final consumer.
Without impositions in terms of pre-packaged shelving and layouts, we have studied the logic of an effective display and we are supporting our customers in choosing the right  spaces where to place our products. It means to focus the plus  of the product and range and to enable the creation of a products presentation that helps the final consumer in his choices and reduces the need for intervention by the store staff. Another goal achieved thanks to this project is to reduce stock or over-stocks almost to zero.
Furthermore, an absolutely important aspect is communication. We have studied different supports for the point of sale, always bearing in mind that each reality is different from the other. Metal displays, pall-boxes, cover pallets, shelf flags, banners and pop-ups are made available to our Sales Force which, depending on the reality in which it operates, uses the most effective supports to transfer to the consumer the highest possible quality of information and, more important than ever today, the Values ​​(respect for the environment and a culture of sustainability in mind) that guide Plastecnic’s presence on the market.

The result of this approach has been achieved thanks to the  “VIC Project”, a particular collaboration relationship between Plastecnic and retailer, which involves the use of all the tools, maximizing the characterization of the display of our products and giving more space to communicative aspects .

 What about the results in terms of sales?
Our way of operating is not a “facade style”. We never forget that our goal is to sell more and  better. In recent years, despite everything, we have been able to verify that our job has brought excellent results.  Especially where the relationship with our customers has been tightened with their adhesion to the VIC project, the growth in turnover has been important and always higher than those of the rest of the market. By making the display of our products easily “readable”, we have helped to increase additional sales, we have been alongside retailers by helping them to turn their assortments, reducing redundancies and lowering over-stocks.

What are the goals for 2022?
Surely the increase in market penetration and the loyalty of our customers. We have also started this blog to strengthen  information and sharing process and through our site it will also be possible for end customers to find the points of sale where they can buy our products. We want to increase adhesions to the partnership project that we have called “VIC” and to become more and more a point of reference in the market for competence, proposal of many pots collections, product quality, certainly, but above all we believe in the value of good relationship. We increasingly want to bring value through our Values: be professional, serious, work with  competence, respect for people and the environment.