Plastecnic 👉 Abroad 🌏
Plastecnic vases are not only found in Italy 😁 We also told about how well our company is positioned abroad with Claudia Longoni.
But today it is the turn of Francesco Miranda, Area Manager Plastecnic.
Francesco highlighted how the passion for greenery unites all the countries he has had the opportunity to visit over the years thanks to Plastecnic. “The care of plants indeed characterizes every country. However passion always remains the same but declined according to the more or less hospitable climate. So the climate and the varieties of flowers and plants are the real difference. We move from a care of greenery that enriches and favors the interiors of homes (in countries with a colder and rainy climate such as England and Ireland), up to climates more similar to ours such as those in Istria and Slovenia.
For example in the Netherlands this relationship is perhaps the strongest of all. Indeed here plants and flowers are a real constant at any time of the year and in every place 🌸”
But how is the Plastecnic brand perceived abroad?
“Plastecnic has been on the market since 1962. Its historicity combined with the high quality of its products and 100% Made in Italy form the basis for the excellent perception of the brand on foreign markets. Participation in international trade fairs such as IPM Essen and MyPlant & Garden Milano, combined with a skilful communication strategy, help the perceived and strengthen brand awareness.”
When choosing vases, what are the factors that determine their purchase from Plastecnic?
Why yes! It is useless to deny it. So, competition exists but comparisons and relationships with competitors are synonymous with growth and enrichment. Firstly, the main factor as far as foreign markets are concerned is inherent in the need to propose something new. Having the opportunity to propose product lines is probably the first factor that pushes the customer to purchase our brand.
Secondly, the quality factor of the vase takes over. Quality understood in terms of functionality and industrialization of the product in addition to the aesthetic characteristics that concern the original interpretations of the more traditional shapes, enhanced by the exclusive textures. In conclusion we have the price! More manageable with a healthy commercial negotiation.
Above all 🌟 Plastecnic defends its Made in Italy well‼️
But the idea of speaking every language in the world makes us proud and proud 🌱
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