Myplant & Garden 2022 edition 👉 Over 18.000 visitors and almost 200 visits to our stand.

A special edition, emotionally even different from the previous ones! 

As a matter of fact, after 2 years of restrictions due to the pandemic situation, we all had the occasion to meet our agents and customers again. A “positive feeling “was in the air and this time… positivity matter is not related to the Covid-19 😉
You are now used to read our blog messages here; it is our digital place for meeting and discussion and this time we are talking again with Silvia Rossi, Marketing and Communication Manager of Plastecnic.
“The last few years, due to Covid-19, have really been synonymous of sad and difficult moments and there is no need to add anything more about what we have all experienced. We have been working hard in the Company and we learned to communicate remotely. in the last recent years and, like everyone else, we had to forget the usual habits like business trips, agents’ meetings, crowded exhibitions. Then, slowly, the situation has improved and here we are at the Myplant Show again! We’re trusting the good organization of this Exhibition and thus we have never had doubts of taking part in this edition.
Thanks to this occasion, we’ve taken the opportunity to “tell” our Company, to our visitors without the intermediation of a video, and to let them “touch” products and our new proposals. ”

For this edition of the MYplant & Garden 2022 , we have set ourselves the goal of sharing our strategies concerning our customers, also potential.
We have shared the following projects:

• The VIC PROJECT: an application of tested and successful display solutions, providing important instruments for a useful sales communication in our garden centers
• The RE-USE / RE-LOVE PROJECT: the way in which Plastecnic supplies products with a very low environmental impact, products that are respecting our environment because they are placed in a context of circular economy and sustainability
• The DIGITAL PROJECT: we have shown many instruments and many solutions to talk about our Company, our products and our Values ​​in an increasingly effective and involving way
•OUR NEW PRODUCTS: new aesthetics, original and functional solutions, colors, new sizes in the existing collections

“We have seen that the green field showed sales increasing in the last 2 years and we’ve read it in various market researches, but the enthusiasm that our customers have shown towards our products during this Show has exceeded our expectations”.
Says Silvia with satisfaction. “I would add that if you look at a pot in the catalog, even if it is well presented, it is not the same as seeing it physically, when you can touch it!

The numerical affluence of visitors at the Myplant2022 has confirmed the trends of the pre-pandemic editions, with the difference that the quality of the contacts has really been better. “I’d like to think that this fair has symbolically closed the pandemic period and it has confirmed how important are people for our Company: they are the hearth of our business. This is also why we have dedicated an area in the stand to “selfies” in which everyone could present himself with a personalized green lover message. ”