{"id":3172,"date":"2022-05-30T12:42:39","date_gmt":"2022-05-30T10:42:39","guid":{"rendered":"https:\/\/blog.plastecnic.com\/?p=3172"},"modified":"2022-09-26T12:48:40","modified_gmt":"2022-09-26T10:48:40","slug":"color-trends-2023","status":"publish","type":"post","link":"https:\/\/blog.plastecnic.com\/en\/plastecnic-news-en\/color-trends-2023\/","title":{"rendered":"Color Trends 2023"},"content":{"rendered":"<p>Colors trends 2023 \ud83d\udc49 That&#8217;s right! Life and plastic are painting with colors \ud83c\udf38<br \/>\nAs we often tell research and products analysis represent very important business themes in <a href=\"https:\/\/www.plastecnic.com\/en\/plastecnic-creativi_per_natura\/\">Plastecnic<\/a>.<br \/>\n\ud83d\udc49 Research allows us to create new products, enhance products application and improve the functionality of our pots.<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"https:\/\/blog.plastecnic.com\/en\/plastecnic-news-en\/always-new-products-for-our-customers\/\">Here<\/a> we are telling you something more!<br \/>\n\ud83d\udc49 Comparing and analyzing products allow us to always have a look beyond the lines with the goal to increase our experiences.<\/p>\n<p>And thus, it is in this context that our updating and studying are also coming from other companies and in this case from <b>Avient ColorWorks<\/b> \u2122.<br \/>\nWe are talking about a well-known Company not only \u00a0in our branch and which, also for this year, has presented the Color Forward 2023 guide.<\/p>\n<p>What is it about? \ud83d\ude01<br \/>\nIt is a proper <i>trend tool<\/i> that defines the color trends for the year 2023.<span class=\"Apple-converted-space\"><br \/>\n<\/span>Four trends that are likely to influence the tastes and choices of consumers.<span class=\"Apple-converted-space\"><br \/>\n<\/span>Four trends to which a color palette is associated.<br \/>\nA global comparison work that starts from an analysis of contemporary lifestyles and future social changes.\u00a0We want to talk about \u00a0this important matter with Roberto Romanin, Graphic Designer and Creative Director of ColorWorks \u2122 EMEA.<\/p>\n<p><b>What kind of work lays behind the identification of color trends?<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2961 alignright\" src=\"https:\/\/blog.plastecnic.com\/wp-content\/uploads\/profile-scaled.jpg\" alt=\"\" width=\"458\" height=\"759\" \/><br \/>\n<\/b>Behind each edition of ColorForward \u2122 there is a full year of work involving the four regional teams present in the ColorWorks \u2122 network (APAC, EMEA, LATAM, NORAM).<span class=\"Apple-converted-space\"><br \/>\n<\/span>While the five days of workshops are the most important moment for the discussion and creation of global trends and colors, it is the constant and daily research by the participants in this workshop that represents the true spirit of the instrument.<span class=\"Apple-converted-space\"><br \/>\n<\/span>Curiosity, attention to changes and the willingness to understand what lies behind them are essential characteristics that each guest must have in order to identify the social trends of the future. The surrounding reality is already telling us to which direction we will go .. it is just a matter of observation.<\/p>\n<p><b>How many people are involved in this research project?<br \/>\n<\/b>The project involves a different number of people each year, approximately between 20 and 25 persons.In addition to the four ColorWorks \u2122 teams, colleagues from marketing, sales and technology also participate in the workshop.<span class=\"Apple-converted-space\">\u00a0<\/span>We try to have groups with heterogeneous members and with a good turnover of participants every year. This is essential to have constantly different points of view, a plurality of opinions from all over the world and thus as much inspiration as possible.<\/p>\n<p><b>Do you want to tell us about the 2023 trends?<br \/>\n<\/b>For sure! This year, as always, we present four trends that we consider relevant for 2023 and even longer.<span class=\"Apple-converted-space\"><br \/>\n<\/span>They are called respectively Cataly\u01a7t, Code Blue, Meet-your-verse and Mare Tranquillitatis.<br \/>\nIn <b>Mare Tranquillitatis<\/b> we face the persistence of the CoVid-19 pandemic which has led to an ever-greater awareness and fear for people&#8217;s mental health.<span class=\"Apple-converted-space\">\u00a0<\/span>His care, also linked to innovative treatments, will be an important challenge for the future. The colors in this palette are mostly cool, transparent and in a couple of cases fluorescent. There is also a splash effect that represents the growing acceptance regarding the medical use of some psychoactive substances.<br \/>\n<b>Code Blue<\/b> in hospital terminology generally indicates a patient with impaired vital function.<span class=\"Apple-converted-space\">\u00a0<\/span>In this case our planet is the patient and the immediate danger is represented by the ongoing climate crisis.<span class=\"Apple-converted-space\">\u00a0<\/span>A possible solution, not without risks, could be Geoengineering, also known as climate engineering, or the set of technologies proposed to try to fight the causes or effects of the climate change and in particular global warming on a planetary scale. The colors of this palette are earthy, suitably muted and a little &#8220;dirty&#8221; to reflect the anxiety that many people are experiencing.<br \/>\nThese fears are particularly acute among the youngest generations, but these are also those \u00a0who are pushing the most for concrete action not only on the climate but on a whole series of situations that will shape our future.<span class=\"Apple-converted-space\"><br \/>\n<\/span>This trend, titled <b>Cataly\u01a7t<\/b> (the back &#8220;S&#8221; is an indirect reference to Generation Z, the demographic group that is pushing these changes the most), is represented by a palette of colors that are mostly bright, hopeful and dynamic. It is a non-generational story that, however, speaks of generations.<br \/>\nThe most eclectic color family that includes transparent, metallic and interferential elements is finally represented by <b>Meet-your-verse<\/b>.<span class=\"Apple-converted-space\"><br \/>\n<\/span>Here the key element is represented by the Metaverse, which is an area of convergence of interactive virtual spaces, located and accessible by users through an avatar with the function of representing the individual identity. This concept is widely regarded as the natural future of the Internet and it is receiving attention and investment from important technology Companies.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2963\" src=\"https:\/\/blog.plastecnic.com\/wp-content\/uploads\/CF2019_5Day_038-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/blog.plastecnic.com\/wp-content\/uploads\/CF2019_5Day_038-scaled.jpg 2560w, https:\/\/blog.plastecnic.com\/wp-content\/uploads\/CF2019_5Day_038-1280x854.jpg 1280w, https:\/\/blog.plastecnic.com\/wp-content\/uploads\/CF2019_5Day_038-980x653.jpg 980w, https:\/\/blog.plastecnic.com\/wp-content\/uploads\/CF2019_5Day_038-480x320.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colors trends 2023 \ud83d\udc49 That&#8217;s right! Life and plastic are painting with colors \ud83c\udf38 As we often tell research and products analysis represent very important business themes in Plastecnic. \ud83d\udc49 Research allows us to create new products, enhance products application and improve the functionality of our pots.\u00a0Here we are telling you something more! \ud83d\udc49 Comparing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[64],"class_list":["post-3172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plastecnic-news-en","tag-people-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colors trends 2023<\/title>\n<meta name=\"description\" content=\"Colors trends 2023 \ud83d\udc49 Life and plastic are painting with colors \ud83c\udf38As we often tell research and products analysis represent important themes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.plastecnic.com\/en\/plastecnic-news-en\/color-trends-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colors trends 2023\" \/>\n<meta property=\"og:description\" content=\"Colors trends 2023 \ud83d\udc49 Life and plastic are painting with colors \ud83c\udf38As we often tell research and products analysis represent important themes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.plastecnic.com\/en\/plastecnic-news-en\/color-trends-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Plastecnic - 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